Sunday, July 12, 2009

Intellectual Property and Online Business

Few of the important questions that you may like to get answers on
Can I Patent my Web Site?

In a measure to protect market competition, U.S. patent law does not allow citizens to patent Web-based business concepts.. So, for example, if you had an idea to start an online business that sold skincare products, you would not be issued a patent for that business concept, since a patent could block other online businesses from selling skincare products, and would hand you a monopoly on the market.
However, if you invent a new skincare technology, or improved existing technology for a new use, that product could be eligible for a patent.

Even if your Web-based business concept isn’t eligible for a patent you may still be able to pursue other options to protect your work, including trademarks, copyrights, or trade secrets.

Can I Trademark my Web site?

Another option to consider when seeking to protect your Web-based business interests, is protection under trademark law. A trademark will protect the words, names, symbols, sounds, or colors that distinguish your goods and services from those manufactured or sold by others. By nature, Web pages cannot distinctively identify goods or services like a logo or brand name could, so Web pages themselves would not be eligible for a trademark.

Trademark law is still a valuable asset to an online business owner because you can apply for protection under a trade dress. A trade dress protects a product’s design, product packaging, color, or other distinguishing non-functional elements of appearance. Trade dresses have a broad application and can be met through the following criteria:

- Is the work inherently unique - or - has it become distinctive over time so that it is widely recognizable to the public?

- Would attempts to mimic the work create confusion – to the point of misleading the public – of the work’s true ownership?

- Is the work non-functional? (Exclusive rights of functional work would create unfair competition in the marketplace, like in the online skincare business above.) The key point for Web site owners is the functional characteristics of hyperlinks, which are ineligible because protection would prevent competitors from linking them.

Can I Copyright my Web Site?

Online works, such as Web sites, are eligible to register “copyrightable content,” which excludes any work that was previously registered or exists in the public domain. Certain provisions apply, for example, computer programs and databases are usually not eligible.

Instead of copyrighting the Web site in its entirety, a copyright may still be appropriate if your site contains original writing, music, photography, art, or other works that are eligible for protection under copyright law.

Wednesday, July 8, 2009

Are you starting a Home Business ? Check this out!!

With the current recession it’s easy to be tempted by the lure of starting your own home based business. However, before making the jump you should assess your reasons and ability to start up a home-based business.

• Do I have the necessary core skills?

• Will I be moonlighting after my 9-5 job?

• Do I have a financial cushion?

• Will my family members be willing to let me work from home?

• How motivated am I to succeed at a home-based business?

Saturday, July 4, 2009

Palin Resigned... The most foolish thing to do !!

Why did Palin resign? That is the big question going around... If she had two years to go.. there was a lot that she could have achieved and covered lost ground as well. In India if a member of the legislature had such a term left in the office, and presumably had desired to walk out of the office, he would be called a DUMB Moron !!! It takes quite a while to get over to that position, and then to walk out of the place, to prove a point, which apparently no one can figure out, is just stupid !!!
I guess some get it too easy, and yet they do not deserve it ..

Thursday, July 2, 2009

Two new solutions from Mcgraw Hill

CINCH Mathematics uses interactive whiteboard technology and student response devices from Promethean. Developed by the McGraw-Hill Education Center for Digital Innovation, CINCH Mathematics helps teachers plan, teach, assess and differentiate instruction through one powerful online tool. Students learn math concepts and acquire skills through motivating, teacher-led, interactive whiteboard classroom instruction. The student-response devices engage today's digital natives and encourage even the quietest students to participate in lessons. The program collects each student's answers so teachers can use them to individualize instruction.

CTB/McGraw-Hill's Acuity UnWired(TM) enables students to take Acuity InFormative Assessments(TM) using student response devices, or "clickers" provided by Qwizdom® and eInstruction(TM). Teachers can immediately act on assessment responses and generate standards-aligned Acuity reports within minutes. The instantaneous feedback provided by Acuity UnWired gives educators the ability to make data-driven instructional decisions without delay, providing students with targeted instruction in real time. Acuity is the winner of a 2009 CODiE award for Best Student Assessment Solution. Acuity UnWired has already been demonstrated in school district pilot projects in five states with universally successful results.